ARTICLES by Dr K Rajeshwari

1.http://knowledge.wharton.upenn.edu/article/missed-call-marketing-taken-hold-india

2.How cooking as a consumption practice helps resolve value conflicts, Association of Consumer Research, Baltimore, Oct 2014

3.New Product development-Researches done in consumer packaged industry, NASMEI International Marketing Conference-Great Lakes Institute of Management , Chennai, Dec 2012.

4.Research Gaps in the area of new product development in consumer packaged goods industry, PESIT/ Indiana University of Pennsylvania. Bangalore, Nov 2012.

5.Never Innovate to compete rather innovate to change the rules of the game, Emerald Emerging Markets Studies. (Published 2011, DOI : 10.1108/ 20450621211306584 ).

6.New Product development-What is the right eco-system ,NASMEI International Marketing Conference-Great Lakes Institute of Management , Chennai, Dec 2010.

7.Painting a perfect picture”. IBS Case Centre (ICFAI). Case code: CLMM116 pp. 1-5 (2016)

8.“Starbucks in India”. Journal of Case studies, Vol. 34, Issue 2, Nov. 2016

9.“Nex Gen Stage Gate NPD Process in an Entrepreneurial Company.International Journal of Innovation, Management and Technology (ISSN: 2010-0248, DOI: 10.18178/IJIMT), Oct 2016.

10."Modified Stage Gate process in an entrepreneurial company.ISPIM Innovation Conference in Portugal, 2016

11.Gate governance in Stage Gate new product development process. NASMEI, Dec 2016